News RSS






Shopify to give publishers a crack at affiliate marketing

Shopify (NYSE:SHOP) has inked a deal with BuzzFeed in a development that could give publishers an alternative to Amazon and Walmart in generating affiliate revenue. Sources tell The Information that Shopify has also approached media companies such as Complex Networks and Vox Media. Under the program, publishers could link to Shopify merchants for a revenue cut. Shopify has been offering forms of affiliate marketing for years. Shares of Shopify are up 0.48% in early trading to $1,473.79. SHOP is up 29.6% YTD.

Continue reading